Like a result, these LinkedIn figures are in a roundabout way similar Along with the figures for other social media platforms printed on this web page, or within our Digital 2024 reports.
Go world: see how Hong Kong’s current “condition of digital” compares with connectivity in other international locations by studying our flagship Digital 2024 International Overview Report, which includes countless slides of worldwide digital data, and our in-depth Investigation of what these figures may signify for yourself.
As we mentioned while in the Fb section higher than even though, adjustments in the audience arrive at figures revealed in Meta’s advert organizing applications usually do not necessarily correlate with All round variations in its platforms’ active person bases.
Nevertheless, Meta has made vital changes to the way its marketing resources report viewers get to data around recent months – together with earning significant revisions to its foundation viewers data for Fb – Therefore the figures proven listed here may not be specifically equivalent with figures revealed inside our earlier stories.
Being a result, adjustments in ad get to may well not automatically show any improve during the System’s Total user base.
The quantity of social networking customers in Hong Kong at the start of 2024 was comparable to 86.two % of the total population, but it really’s vital that you tension that social websites end users may well not signify one of a kind men and women (see our detailed notes on data to discover why).
Be aware: ByteDance’s marketing resources only publish viewers gender data for “woman” and “male” buyers.
Even so, it’s crucial to stress that these advertising access figures are not similar to regular active consumer figures, and there might be meaningful dissimilarities among the dimensions of X’s ad viewers and its total Energetic person foundation.
You’ll also obtain the complete Digital 2024 report for Hong Kong while in the “full report” part down below, but we’ll begin by taking a look on the essential headline numbers for Hong Kong this 12 months.
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The business’s more info on a regular basis revised figures advise that Instagram’s advertisement get to in Hong Kong was such as 49.4 p.c of the full inhabitants at the start of the calendar year.
Observe: Meta’s advertising sources only publish viewers gender data for “female” and “male” customers.
Nevertheless, it’s essential to worry that these promotion reach figures are not similar to the regular monthly active buyers figures that Meta studies in its Trader earnings announcements, plus they really should not be interpreted therefore.